Facebook Lead Ads | Operate As Docs

Website: facebook.com/business/ads/lead-ads
Connects by: Signing in with Meta
Category: Marketing
Part of: Meta
Tools: 3

Service	Key	Base URL
Facebook Lead Ads	`facebook-lead-ads`	`https://graph.facebook.com/v23.0`

Connecting

Your client presses Connect on their link and approves on Meta's own screen. Operate As never sees their password.

Check they're connected

curl https://api.operate.as/v1/me/clients \
  -H "Authorization: Bearer $OPERATE_AS_API_KEY"

curl https://api.operate.as/v1/me/clients \  -H "Authorization: Bearer $OPERATE_AS_API_KEY"

Response

[
  {
    "id": "6f1c2a7e-...",
    "name": "Miller Dental",
    "services": [
      "facebook-lead-ads"
    ]
  }
]

[  {    "id": "6f1c2a7e-...",    "name": "Miller Dental",    "services": [      "facebook-lead-ads"    ]  }]

Permissions

What the client reads	Permission it asks for
See the Pages you manage	`pages_show_list`
Get told when your Pages' lead forms are filled in	`pages_manage_metadata`
See the people who fill in your lead forms, and what they enter	`leads_retrieval`

Tools

Install Facebook Lead Ads's typed package for your language:

pip install operate-as-facebook-lead-ads

pip install operate-as-facebook-lead-ads

Run facebook-lead-ads.list_lead_forms

curl -X POST https://api.operate.as/v1/actions/facebook-lead-ads.list_lead_forms \
  -H "Authorization: Bearer $OPERATE_AS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "clientId": "6f1c2a7e-...",
    "input": {
      "page_id": "<page_id>"
    }
  }'

curl -X POST https://api.operate.as/v1/actions/facebook-lead-ads.list_lead_forms \  -H "Authorization: Bearer $OPERATE_AS_API_KEY" \  -H "Content-Type: application/json" \  -d '{    "clientId": "6f1c2a7e-...",    "input": {      "page_id": "<page_id>"    }  }'

Shows the required inputs. Every input, with its JSON Schema: GET /v1/actions/facebook-lead-ads.list_lead_forms

Response

{
  "status": 200,
  "data": {
    "…": "the service's own response"
  },
  "encoding": "json"
}

{  "status": 200,  "data": {    "…": "the service's own response"  },  "encoding": "json"}

Pass-through

Paths continue from https://graph.facebook.com/v23.0. Your Operate As key goes in Authorization; the client's access is added for you.

See Pass-through requests for the full request and response format.

Call any endpoint

curl "https://api.operate.as/v1/clients/6f1c2a7e-.../facebook-lead-ads/..." \
  -H "Authorization: Bearer $OPERATE_AS_API_KEY"

curl "https://api.operate.as/v1/clients/6f1c2a7e-.../facebook-lead-ads/..." \  -H "Authorization: Bearer $OPERATE_AS_API_KEY"

Response

{
  "status": 200,
  "data": {
    "…": "the service's own response"
  },
  "encoding": "json"
}

{  "status": 200,  "data": {    "…": "the service's own response"  },  "encoding": "json"}

When access ends

Operate As renews the sign-in before it runs out and checks it daily. If Meta refuses to renew it, the service shows Expired, you're alerted, and your client reconnects from the same link.

See Keeping access alive and Removing access.

Calls answer

HTTP/1.1 409 Conflict
Content-Type: application/json

{
  "detail": "Miller Dental's Meta access ended. Send them their link to reconnect."
}

HTTP/1.1 409 ConflictContent-Type: application/json{  "detail": "Miller Dental's Meta access ended. Send them their link to reconnect."}

Your webhook receives

{
  "id": "evt_3f9a1c…",
  "type": "connection.expired",
  "createdAt": "2026-10-16T08:00:00+00:00",
  "data": {
    "clientId": "6f1c2a7e-...",
    "clientName": "Miller Dental",
    "provider": "meta",
    "services": [
      "facebook-lead-ads"
    ],
    "reconnectUrl": "https://…"
  }
}

{  "id": "evt_3f9a1c…",  "type": "connection.expired",  "createdAt": "2026-10-16T08:00:00+00:00",  "data": {    "clientId": "6f1c2a7e-...",    "clientName": "Miller Dental",    "provider": "meta",    "services": [      "facebook-lead-ads"    ],    "reconnectUrl": "https://…"  }}